To satisfy the ultimate customer, marketers need to focus more on doing marketing activities. At first, we should know what is Marketing and Digital Marketing? So let’s discuss it.

After identifying the customer’s needs and wants, providing superior customer value to satisfy the customers and maintaining the long term active customers’ relationship is called Marketing. on the other hand, digital marketing is one type of marketing by which marketers can do the promotional activities of their products or services by using digital distribution channels. There are several types of digital channels such as the internet, mobile and other digital media.

Major types of Digital Marketing

There are some major types of Digital Marketing. Therefore by which marketers can quickly start online marketing activities-

1. Internet Marketing

Through the internet, we can do digital marketing easily. Therefore, we can discuss different ways-

• banner Ads
• email
• blogs
• pop-up ads
• paid keyword search
• social networks
• sponsored content etc.

2. Mobile Marketing

SMS, Mobile web application, Mobile web, etc. are included in Mobile.

3. Search Engine Optimization

To improve the traffic or visibility on a website or web page naturally is called SEO. Moreover, it uses no paid tools.

4. Social Media Marketing

Through social media, we can reach more customers through various types of advertisements. For example, social media like- Facebook, Twitter, Linked, Pinterest etc.

5. Email Marketing

By using electronic mail, we can send official information to people or groups of people for the purpose of doing promotional activities.

6. Referral Marketing

On the other hand by referrals, we can promote our products or services such as through word of mouth.

7. Affiliate Marketing

Affiliate is a popular technique for internet marketing and in here each visitor, members are rewarded.

8. Video Marketing

By preparing an advertisement for particular products or services and show it through YouTube or others is another proper technique.

9. Digital outdoors

Video digital display can be an example of digital outdoors.

10. Search Engine Marketing

Certainly by using the search engine and increasing visibility is an excellent online marketing technique.

11. Quora Marketing

This is an innovative marketing technique in this era. For instance, you can ask a question or reply to a particular issue with your website or page or blog link through www.quora.com.

12. Website Marketing

There are several websites by which you can provide a review of your business company. And your website will be ranked on the online platform such as using Glassdoor, Appfutura, Wadline, clutch.io etc. As a result, to improve traffic or visibility, we can use this technique as well.

Type of industry with Digital Marketing

You can apply Digital Marketing tools in various kind of business such as –

• Bank

A bank always wants to be engaged with more customers; thus they follow Digital Marketing policy widely such as Internet Banking, Mobile Banking, SMS Banking, etc. So these are the latest innovation for gathering customers with Bank.

• Telecommunication

In today’s competitive business environment, Telecommunication companies can provide lots of opportunities from digital ways such as SMS, MMS, VMS, Internet package etc.

• Electronics

The central marketing policy of every e-commerce business is digital marketing. Thus without online marketing, we cannot think about e-business.

• Garments & Textiles

Garments & Textile sector is mainly export and import-oriented industry. Therefore they produce ready-made items and other related items. Moreover, this industry has started the online marketing policy.

• Export-Import Business

Garments items, Pharmaceuticals, Leather, Ceramics, Steel, Plastic, and so many things are regularly exported or imported from one country to another country. As it is mainly focused on the B2B business system, So it has been already involved with Digital Marketing.

• ICT Sector/IT & Software

In the IT & Software industry, they do their promotional activities online not only their own country but also across the world.

• Tourism Sector

In the tourism sector, the use of Digital Marketing is vast. As a result of online hotel room booking to visiting various countries, for all activities, marketers use the Digital Marketing strategy for growing their business.

Finally, for every business, if you want, you can start your business with Digital Marketing. Therefore if you need any suggestion about Digital Marketing and its uses, you can discuss with our experts. So get in touch for more- Augnitive.