Previously we discussed why SEO is not working on your site. In that one, we talked about how to maintain and keep track of your website. But I did not explain the tools and plugins you need to use to do these tasks.
Previously I discussed do’s and don’ts in SEO. Today, we are going to discuss why after applying do’s and don’ts your website is not improving. Suppose you did everything; you followed every step of SEO, fixed your website correctly, added every property needed, hiring an SEO company to look after your SEO works, but you see no improvement? Relax, it happens. When these phases come, everyone gets frustrated. Instead of getting frustrated, start to think about what went wrong.
SEO (Search Engine Optimization) is not some math by which after proper calculation, you will see the output instantly. It is a long term process that needs to be maintained from time to time. After a certain period, you will see the results gradually. So don’t be disappointed!
So, today, we will discuss what you are doing wrong and why your SEO is not working, and together, we will make our techniques stronger than before. Let’s begin!
It is said that content is king. Do you have useful, original and unique content? Great, that’s what everyone loves. There is a quote – Google only loves you when everyone else loves you first.
So keep your content relevant and original. Make it optimized and informative. Cut all the unnecessary chitchats, keep it plain and simple so that the readers get whatever they want quickly.
Do not apply highly strategic ideas to rank top. Honestly speaking, it will not work. If you are thinking, Google is dumb and won’t get your tactics; you are wrong. Whatever you do, you must keep in mind that Google will scan it and you can not get away with it just like that. So be hardworking and honest and apply the right strategy in your website which will go accordingly. And, remember no hocus-pocus !
No matter what others say, speed matters and your website’s ranking depends on speed. So spend a reasonable amount of time on increasing speed. In the present days, people have less time and more curiosity. When your website loads in less than 2 seconds, the users explore with less inconvenience. Try webpagetest.org and Google’s page speed insight tool. In the page speed insight tool, you will not get information about the speed range, and you will get to know what is hampering your website’s speed. Fix them and improve your website’s speed.
When your website reference is provided by other websites, it means your website is improving and is getting acknowledged to other people or company. So manage as many backlinks as possible. Again always remember it should be an excellent website. Otherwise, your company will go into negative SEO. You can mail your blogger friend or open an account with your company information in provider type websites like clutch.co.
A mobile-friendly website is not an option these days; it’s mandatory. Many people open your website on their mobile, and after that, if they see that they have to drag the navigation bar and to zoom in and out literally, that is very, very pathetic. The user will abandon your website at first and then he will tell his friends never to enter your site. Wretched, isn’t it? So hurry and make your website responsive mobile-friendly website.
Bounce rate is when the users come to your site from the headline, and after reaching your website, he doesn’t see any useful data or relevant content, and he immediately runs from your website. Keep your site, and it’s content-related. Stop stuffing irrelevant, unrealistic contents.
That’s it for today. Try to focus on these problems and fix them. There are many more reasons why your website is not ranking. Keep calm and try to find out the issues. Google page speed insight will give you some problems that you need to work on. Fix them and follow all the on-page and off-page SEO. See you in the top ranking of Google.
Search Engine Optimization or SEO is used for bringing traffic to a website and increasing the visibility of a website. So if you have a website and you do not follow the SEO technique, all your work will be in vain. Thus, to track and increase the quality and quantity of website traffic, one must know the SEO risks as well as solution of these and also some techniques.
SEO is a long term process; sometimes it may seem that it does not affect a non SEO person, but in the long run, effective SEO can change a company’s profit line and can increase its popularity.
At first, let’s put it straight; the most significant SEO risk is following no SEO techniques in your business at all. So, you should understand right now how important it is to keep phase with SEO and its steps.
It is possible that your website is beneficial and has rich keyword collection, but no one is visiting your site, which is disappointing, and surely you do not want that. So, in this case, you need to do individual testing. For instance test every component, tags, meta descriptions, linking, the title and contents etc. And find out which one is causing the problem. Suppose you have put a great effort in your content, but after individual testing, you saw that it is lowering your traffic, so you need to remove it now.
It is not always about getting all backlinks as Google will see if you are capable of carrying others backlink too. So acquiring backlink is essential but you need to give backlinks to other websites, but we always need to be careful about referring other sites because it can contain spam, low-quality content and it will result in negative SEO.
In SEO, URL is an important fact. For instance Search Engines will be able to crawl your website much better & efficiently if your website URL is shorter, which results in much better SEO. Unnecessary letters in keyword make it hard to read, and Google also doesn’t support it. So here, the risk focuses on this kind of change that can directly affect ranking. So if your URL is stuffed with keyword and long, you need to get rid of that extra descriptive part and make it as optimized as possible.
Modern technology changes very rapidly. So to keep phase with this technology, all the websites need to be updated. Therefore if it is an old site, it is required to redesign. This whole redesign and updating are risky, expensive and also time-consuming. Sometimes after redesigning, customers do not understand at first, and later they have to adjust with the new one. One cannot assure that the old customers will deal with this situation patiently. But if you want to get enough attention to potential clients, this update or redesign is a must.
The domain plays a vital role in SEO. Suppose you have a company of laptop, but your domain name is related to a chicken farm, then your customer will never know about you. So keep relevance about the domain name, make it proper, simple and easy to remember. And if you can manage a decent domain with a history, grab it and use it, despite the risk facts if you know the process well, you can do it without any hassle.
Doorway pages are mainly used to target specific keywords. Experienced SEO engineers avoid it because it’s a bad practice, and Google doesn’t like it and can penalize which or whatever sites use them.
Everyone wants a good backlink which will help him to rank higher in search engine. Backlinks can be good or bad, but there are neutral backlinks too. Neutral ones won’t take your site higher or lower. It is better to remove because, in recent, Google updates, Google do not allow this type of backlinks and give penalize for it.
If you have stopped a service or manufacturing a product, you may delete the related page and URL as it is no longer of any use. But do not do that. Keep the page and content. Because these pages have an SEO value too and the keywords that were used in it which are still relevant. Moreover if you delete the page or content, related keywords will be gone, and it will affect the traffic. So, the great idea is to keep the entire page and its content as it is beneath, it writes a simple note to inform that it is not available, and later give some related site link to the user.
Many SEO engineers target keywords in the anchor tag. It is a great way to let people know about your website, but after a specific time, the amount of keyword increased in the anchor tags, and many tags did not come from a trusted or authoritative source. After this, Google started to penalize those who used unnecessary keywords in anchor tags. So, do not take risks and stop stuffing keywords in anchor tags. So Look for more trusted source and link your site with varied backlink portfolio.
It is always great to keep your site updated as it keeps your website up to date with present days. If you change frequently and make small changes repeatedly, Google will notice it. Usually, Google put a red flag for it and Your site will look suspicious if you make too many little changes. Moreover the website user will get confused, and they will think that your site is suspicious. SEO is a susceptible part of any website or company. It needs to be handled carefully because one mistake can reduce the popularity, and as a result, the company will face loss. So, knowing all the risks by doing proper research, one can take his company to a high standard.
That’s for today, If you want to learn more about SEO and it’s process, try https://moz.com. Here you will get answers of your many questions. If you have any suggestions do let me know in the comment section. All the best!
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