July 5, 2019 - 2:44 pm
SEO Risks! Handle them with Courage
Optimization or SEO is used for bringing traffic to a website and increasing
the visibility of a website. So if you have a website and you do not follow the
SEO technique, all your work will be in vain. Thus, to keep track and increase
the quality and quantity of website traffic, one must follow SEO techniques.
SEO is a long term process;
sometimes it may seem that it does not affect a non SEO person, but in the long
run, effective SEO can change a company’s profit line and can increase its
Let’s discuss what the risks and all the effective techniques are?
At first, put it straight; the most significant SEO risk is following no SEO techniques in your business at all. So, you should understand right now how important it is to keep phase with SEO and its steps.
1. Test each component separately
SEO helps you to bring traffic on your website, but it is essential to notice if anyone is clicking on your website or not. It is possible that your website is beneficial and has rich keyword collection, but no one is visiting your site, which is disappointing, and surely you do not want that. So, in this case, you need to do individual testing. Test every component, tags, meta descriptions, linking, the title and contents etc. and find out which one is causing the problem. You may ask now what is the risk here. Well, suppose you have put a great effort in your content, but after individual testing, you saw that it is lowering your traffic, so you need to remove it now. So it is risky as well as it is worth removing to improve your website quality. It will be best to use a log so that after each change and updates, the previous data is stored and one can go back to the past if the trend demands so.
2. Get back-link, Give some back
It is not always
about getting all backlinks. Google will see if you are capable of carrying
others backlink too. So acquiring backlink is essential but you need to give
backlinks to other websites, but we always need to be careful about referring
other sites because it can contain spam, low-quality content and it will result
in negative SEO.
Websites URL Structure
In SEO, URL is an
important fact. Search Engines will be able to crawl your website much better
& efficiently if your website URL is shorter, which results in much better
SEO. Unnecessary letters in keyword make it hard to read, and Google also
doesn’t support it. So here, the risk focuses on this kind of change that can
directly affect ranking. So if your URL is stuffed with keyword and long, you
need to get rid of that extra descriptive part and make it as optimized as
4. Be Updated and Get New Trends
changes very rapidly. To keep phase with this technology, all the websites need
to be updated. If it is an old site, it is required to redesign. This whole
redesign and updating are risky, expensive and also time-consuming. Sometimes
after redesigning, customers do not understand at first, and later they have to
adjust with the new one. One cannot assure that the old customers will deal
with this situation patiently. But if you want to get enough attention to
potential clients, this update or redesign is a must.
5. Buy the
available and business related domain
The domain plays a
vital role in SEO. Suppose you have a company of laptop, but your domain name
is related to a chicken farm, then your customer will never know about you. So
keep relevance about the domain name, make it proper, simple and easy to
remember. If you can manage a decent domain with a history, grab it and use it,
despite the risk facts if you know the process well, you can do it without any
Now let’s talk
about risks which you should avoid to gain favourable SEO ranking.
doorway pages at any cost
Doorway pages are
mainly used to target specific keywords. Experienced SEO engineers avoid it
because it’s a bad practice, and Google doesn’t like it and can penalize which
or whatever sites use them.
Everyone wants a
good backlink which will help him to rank higher in search engine. Backlinks
can be good or bad, but there are neutral backlinks too. Neutral ones won’t
take your site higher or lower. It is better to remove because, in recent,
Google updates, Google do not allow this type of backlinks and give penalize
3. Don’t Delete
content or pages
If you have stopped
a service or manufacturing a product, you may delete the related page and URL
as it is no longer of any use. Do not do that. Keep the page and content. Because
these pages have an SEO value too and the keywords that were used in it which
are still relevant. If you delete the page or content, related keywords will be
gone, and it will affect the traffic.
So, the great idea
is to keep the entire page and its content as it is beneath, it writes a simple
note to inform that it is not available, and later give some related site link
to the user.
Your Anchor Tags
Many SEO engineers
target keywords in the anchor tag. It is a great way to let people know about
your website, but after a specific time, the amount of keyword increased in the
anchor tags, and many tags did not come from a trusted or authoritative source.
After this, Google started to penalize those who used unnecessary keywords in
anchor tags. So, do not take risks and stop stuffing keywords in anchor tags.
Look for more trusted source and link your site with varied backlink portfolio.
5. Small SEO
changes should be avoided
It is always great
to keep your site updated. It keeps your website up to date with present days.
If you change frequently and make small changes repeatedly, Google will notice
it. Usually, Google put a red flag for it. Your site will look suspicious if
you make too many little changes.
The website user will get confused, and they will think that your site is suspicious. SEO is a susceptible part of any website or company. It needs to be handled carefully because one mistake can reduce the popularity, and as a result, the company will face loss. So, knowing all the risks by doing proper research, one can take his company to a high standard.
That’s for today, If you want to learn more about SEO and it’s process, try https://moz.com. Here you will get answers of your many questions. If you have any suggestions do let me know in the comment section. All the best!