The ongoing Coronavirus pandemic is impacting every part of our lives. Besides, it has wide-ranging ramifications for marketing, advertising and eCommerce as well as several other sectors like travel, entertainment and FMCG. As opposed to, the pandemic has defined a new category of goods called “new essentials.” New essentials are products that help consumers feel
Machine Learning (ML) is a significant branch of Artificial Intelligence (AI) which can be trained on a large number of data to determine patterns. So that it could predict upcoming events of similar type of patterns.
As an instance, if we train a Machine Learning model to detect car license details from images/videos on a large number of image examples, the model could recognize other car licenses too. It can do a lot humanly tasks like providing relevant information/products to interested web visitor, suggest necessary goods and much more.
Recently Machine Learning has become a trend on developing applications including web applications. It would be widely used in web development to get security for websites, get more sales for e-commerce, and visitors could get better experience buying products online. We can see that the Machine Learning will change the way of the sites are now.
Machine Learning can improve securities for websites as it can detect visitors’ behavior based on past data. Based on the visitors’ behavior, it can take actions automatically and instantly. In that case, it can defend lots of web attacks and bad bots for attacking/visiting sites. The best benefit of using machine learning in web security will be taking decision instantly, quickly and automatically.
There is a couple of models already developed to do this kinds of security agents. As an example, some security firms build machine learning models to detect phishing websites.
By using Machine Learning, the web site will be able to determine visitor’s needs, exciting products. So, there will be more sales for the owner as well as visitors could fulfill their needs. In that case, it creates a win-win situation. Imagine, instead of searching or choosing products for a long time, you get an automatic suggestion by Machine Learning that matches your needs. Of Course, it will be good, won’t it?
Machine Learning could help online selling business in various ways like determining the best selling price, best products to sell and a lot. Some big online selling companies already started using Machine Learning to boost their business, like Apple, Amazon, Alibaba etc.
Some prominent social networking companies have already started using machine learning. They are trying to give their users personalized content for each of them. So the users are getting more interested in using their products. As a result they are getting content according to their need and the content as they are interested in. In this case, both parties win again.
Search engines are giving search result with Machine Learning nowadays. Also, it could be used in news provider companies to make the best experience for their news reader.
In conclusion, we can say that Machine Learning is going to make a significant impact on Web Development that we cannot even think right now. It is possible to make the best experience of visiting websites, doing anything on any specific site that solves any problem by using Machine Learning because it will help visitors to do less but get more.
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