SEO Risks! Handle them with Courage

corona image

Coronavirus Impact on eCommerce Industry!

Search Engine Optimization or SEO is used for bringing traffic to a website and increasing the visibility of a website. So if you have a website and you do not follow the SEO technique, all your work will be in vain. Thus, to track and increase the quality and quantity of website traffic, one must know the SEO risks as well as solution of these and also some techniques.

SEO is a long term process; sometimes it may seem that it does not affect a non SEO person, but in the long run, effective SEO can change a company’s profit line and can increase its popularity.

Let’s discuss what the risks and all the effective techniques are?

At first, let’s put it straight; the most significant SEO risk is following no SEO techniques in your business at all. So, you should understand right now how important it is to keep phase with SEO and its steps.

1. Test each component separately

It is possible that your website is beneficial and has rich keyword collection, but no one is visiting your site, which is disappointing, and surely you do not want that. So, in this case, you need to do individual testing. For instance test every component, tags, meta descriptions, linking, the title and contents etc. And find out which one is causing the problem. Suppose you have put a great effort in your content, but after individual testing, you saw that it is lowering your traffic, so you need to remove it now.

2. Get back-link, Give some back

It is not always about getting all backlinks as Google will see if you are capable of carrying others backlink too. So acquiring backlink is essential but you need to give backlinks to other websites, but we always need to be careful about referring other sites because it can contain spam, low-quality content and it will result in negative SEO.

3. Organize Websites URL Structure

In SEO, URL is an important fact. For instance Search Engines will be able to crawl your website much better & efficiently if your website URL is shorter, which results in much better SEO. Unnecessary letters in keyword make it hard to read, and Google also doesn’t support it. So here, the risk focuses on this kind of change that can directly affect ranking. So if your URL is stuffed with keyword and long, you need to get rid of that extra descriptive part and make it as optimized as possible.

4.  Be Updated and Get New Trends

Modern technology changes very rapidly. So to keep phase with this technology, all the websites need to be updated. Therefore if it is an old site, it is required to redesign. This whole redesign and updating are risky, expensive and also time-consuming. Sometimes after redesigning, customers do not understand at first, and later they have to adjust with the new one. One cannot assure that the old customers will deal with this situation patiently. But if you want to get enough attention to potential clients, this update or redesign is a must.

5. Buy the available and business related domain

The domain plays a vital role in SEO. Suppose you have a company of laptop, but your domain name is related to a chicken farm, then your customer will never know about you. So keep relevance about the domain name, make it proper, simple and easy to remember. And if you can manage a decent domain with a history, grab it and use it, despite the risk facts if you know the process well, you can do it without any hassle.

Now let’s talk about risks which you should avoid to gain favorable SEO ranking.
1. Avoid doorway pages at any cost

Doorway pages are mainly used to target specific keywords. Experienced SEO engineers avoid it because it’s a bad practice, and Google doesn’t like it and can penalize which or whatever sites use them.

2. Avoid neutral backlinks

Everyone wants a good backlink which will help him to rank higher in search engine. Backlinks can be good or bad, but there are neutral backlinks too. Neutral ones won’t take your site higher or lower. It is better to remove because, in recent, Google updates, Google do not allow this type of backlinks and give penalize for it.

3. Don’t Delete content or pages

If you have stopped a service or manufacturing a product, you may delete the related page and URL as it is no longer of any use. But do not do that. Keep the page and content. Because these pages have an SEO value too and the keywords that were used in it which are still relevant. Moreover if you delete the page or content, related keywords will be gone, and it will affect the traffic. So, the great idea is to keep the entire page and its content as it is beneath, it writes a simple note to inform that it is not available, and later give some related site link to the user.

4. Organize Your Anchor Tags

Many SEO engineers target keywords in the anchor tag. It is a great way to let people know about your website, but after a specific time, the amount of keyword increased in the anchor tags, and many tags did not come from a trusted or authoritative source. After this, Google started to penalize those who used unnecessary keywords in anchor tags. So, do not take risks and stop stuffing keywords in anchor tags. So Look for more trusted source and link your site with varied backlink portfolio.

5. Small SEO changes should be avoided

It is always great to keep your site updated as it keeps your website up to date with present days. If you change frequently and make small changes repeatedly, Google will notice it. Usually, Google put a red flag for it and Your site will look suspicious if you make too many little changes. Moreover the website user will get confused, and they will think that your site is suspicious. SEO is a susceptible part of any website or company. It needs to be handled carefully because one mistake can reduce the popularity, and as a result, the company will face loss. So, knowing all the risks by doing proper research, one can take his company to a high standard.

That’s for today, If you want to learn more about SEO and it’s process, try https://moz.com. Here you will get answers of your many questions. If you have any suggestions do let me know in the comment section. All the best!

Share this post

To satisfy the ultimate customer, marketers need to focus more on doing marketing activities. At first, we should know what is Marketing and Digital Marketing? So let’s discuss it.

After identifying the customer’s needs and wants, providing superior customer value to satisfy the customers and maintaining the long term active customers’ relationship is called Marketing. on the other hand, digital marketing is one type of marketing by which marketers can do the promotional activities of their products or services by using digital distribution channels. There are several types of digital channels such as the internet, mobile and other digital media.

Major types of Digital Marketing

There are some major types of Digital Marketing. Therefore by which marketers can quickly start online marketing activities-

1. Internet Marketing

Through the internet, we can do digital marketing easily. Therefore, we can discuss different ways-

  • banner Ads
  • email
  • blogs
  • pop-up ads
  • paid keyword search
  • social networks
  • sponsored content etc.
2. Mobile Marketing

SMS, Mobile web application, Mobile web, etc. are included in Mobile.

3. Search Engine Optimization

To improve the traffic or visibility on a website or web page naturally is called SEO. Moreover, it uses no paid tools.

4. Social Media Marketing

Through social media, we can reach more customers through various types of advertisements. For example, social media like- Facebook, Twitter, Linked, Pinterest etc.

5. Email Marketing

By using electronic mail, we can send official information to people or groups of people for the purpose of doing promotional activities.

6. Referral Marketing

On the other hand by referrals, we can promote our products or services such as through word of mouth.

7. Affiliate Marketing

Affiliate is a popular technique for internet marketing and in here each visitor, members are rewarded.

8. Video Marketing

By preparing an advertisement for particular products or services and show it through YouTube or others is another proper technique.

9. Digital outdoors

Video digital display can be an example of digital outdoors.

10. Search Engine Marketing

Certainly by using the search engine and increasing visibility is an excellent online marketing technique.

11. Quora Marketing

This is an innovative marketing technique in this era. For instance, you can ask a question or reply to a particular issue with your website or page or blog link through www.quora.com.

12. Website Marketing

There are several websites by which you can provide a review of your business company. And your website will be ranked on the online platform such as using Glassdoor, Appfutura, Wadline, clutch.io etc. As a result, to improve traffic or visibility, we can use this technique as well.

Type of industry with Digital Marketing

You can apply Digital Marketing tools in various kind of business such as –

  • Bank

A bank always wants to be engaged with more customers; thus they follow Digital Marketing policy widely such as Internet Banking, Mobile Banking, SMS Banking, etc. So these are the latest innovation for gathering customers with Bank.

  • Telecommunication

In today’s competitive business environment, Telecommunication companies can provide lots of opportunities from digital ways such as SMS, MMS, VMS, Internet package etc.

  • Electronics

The central marketing policy of every e-commerce business is digital marketing. Thus without online marketing, we cannot think about e-business.

  • Garments & Textiles

Garments & Textile sector is mainly export and import-oriented industry. Therefore they produce ready-made items and other related items. Moreover, this industry has started the online marketing policy.

  • Export-Import Business

Garments items, Pharmaceuticals, Leather, Ceramics, Steel, Plastic, and so many things are regularly exported or imported from one country to another country. As it is mainly focused on the B2B business system, So it has been already involved with Digital Marketing.

  • ICT Sector/IT & Software

In the IT & Software industry, they do their promotional activities online not only their own country but also across the world.

  • Tourism Sector

In the tourism sector, the use of Digital Marketing is vast. As a result of online hotel room booking to visiting various countries, for all activities, marketers use the Digital Marketing strategy for growing their business.

Finally, for every business, if you want, you can start your business with Digital Marketing. Therefore if you need any suggestion about Digital Marketing and its uses, you can discuss with our experts. So get in touch for more- Augnitive.

Share this post

Subscribe to our newsletter