Blogging; A form of Social Media Marketing !

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Blogging

Blogging is a form of social media marketing which uses blogs to create and publish content while establishing a relationship with the readers. Blogging is defined that “it is an interactive form of publishing content on the web. It comes from the term “weblog”. In other words, Blogging is the set of many skills that one needs to run and control a blog.

Why Blogging?

Nowadays, Internet marketing has been evolving and introducing new strategies for promoting products and services. Content has become a significant part of online marketing, thus increasing the percentage of blogging significantly. You can publish content which is useful, practical and engaging. This kind of contents ensures that: 

  • Visitors will come back
  • Visitors will be interested in your company
  • Visitors can comment and interact with you or your brand
  • Visitors will share content etc.


There are various reasons why blogs have become an essential part of internet marketing.

Otherwise, the development of publishing tools is now allowing anyone to create and publish a blog, unlike in the past, where one had to be familiar with sophisticated technologies enabling publishing. Nowadays, creating a blog is a quite straightforward process, which also significantly increased the number of blogs available on the internet. Simple tools and publishing platforms have enabled users without any programming skills to set up and manage blogs quickly.

Blog structure

Nowadays, writers add different types of items in blogs.  But, in the maximum cases, there are some standard features and structure in blog writing. I am sharing a common structures that a typical blog will include:

  • Header with the menu or  navigation bar
  • Main content area with highlighted or latest blog posts
  • Sidebar with social profiles, favorite content, or call-to-action
  • Footer with relevant links like a disclaimer, privacy policy, contact page, etc.


Finally, through blogging, a company keeps clients or customers up to date. The more visitors visit your blog, the more exposure and trust your brand gets. I hope that you’ve learned something important when it comes to the world of blogging.

To know more about Social Media Marketing, check out my previous blogs-
1. The impact of Social Media in Today’s Business
2. Turn Your Business Into Next Level by Social Media Promotion

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Now a days, Social Media Promotion becomes a good trend specially in eCommerce industry. In my previous blog, we have discussed ‘The Impact of Social Media in Today’s Business’. Right now, we are going to discuss how we can promote our business by using social media. We know, there are two major divisions when it comes to promotion. First of all, one option is the paid method; the second option is organic method, that means without paying for advertisement. Today we will talk about the paid process. 

Paid Advertising 

Paid advertising permits direct promotion that is shown to the users of social networks. The most beneficial thing is that usually, maximum social networks offer an option for targeting the users based on location, gender, age, etc.  

The paid advertising is very much useful, and by it, we can reach the targeted users quickly as well as it saves our time, money and effort. Let’s explain the process of advertising on one of the most popular social networks among marketers.

Advertising on Facebook

Because of a large number of users, Facebook advertisement became more popular. Generally, we can start our Facebook Ads by ‘Create Ad’ or ‘Boost Ad’. Today I will show the process of how to start a Facebook Ad by ‘Create Ad’ option. For beginning the advertisement, you have to have a Facebook account and a Facebook page. Then log in to your account and use the option in the top bar of the Facebook profile, to access the drop-down menu. You can find an option “Advertising on Facebook” and click on it. 

Advertising on Facebook- (Augnitive)

After that, you have to click the option ‘Create an Ad’. 

Create an Ad - (Augnitive)

 Then your ‘Ad Manager’ window will be opened. 

Ad Manager Window (Augnitive)
Ad Manager Window

From this window, Facebook offers you many advertising objectives like Awareness, Consideration or Conversion that help you to reach your business goals. Your ad objective refers to when users/customers see your ads, what you want people to do. For example- if you’re going to increase your page’s likes, comments etc., you should select the ‘Engagement’ option’. After selecting your business goal, “Create new” option is automatically shown on the left side. You may use this “Create new” option, or you may click on the ‘Switch to Quick Creation’ button for creating a new ad. 

Now, in the next page, you have to write the ad name, build a new targeted audience based on location, age, gender, language, etc., and then pick the budget, payment system. And choose your page or specific post which you want to promote, and finally press the continue button. After completing the review by Facebook authority, your post or page will be promoted.

Finally, social media promotion can be a great promotional strategy for marketers as well as new entrepreneurs. Without Facebook, there are various social networks by which we can do our promotional activities such as advertising on YouTube.

Only three steps, you can follow for advertising on YouTube-

Step 1: Upload your video to Youtube

Step 2: Create an AdWords Account

and Step 3: Launch your video ad

I will discuss details about ‘advertising on YouTube in my next blog. So, Stay with Augnitive.

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From my view, today’s social media is not a new concept; it comes from the antiquity era. Are you surprised? Yes, in the antiquity era, people used to write on the big stone not only using text but also drawing several pictures like big fish, leaves etc. That is why Geologists found several symbols about it. But, today’s online based social communication system is smarter that that and the impact on social media is also huge in our personal life, professional life and business sector.

By using social media, we can maintain our social relationships, and we can target our specific customers for doing promotional activities of our business. Social media also helps us to- 

  • Increase brand recognition and loyalty

    Marketers can use social media for marketing purposes, resulting in increased brand recognition and brand loyalty. It helps to increase the ultimate sales.

  • Reach more people 

    By properly using social media, we can reach more customers quickly, and we can promote our products and services more than physical marketing.

  • Increase conversion

    The effectiveness of social media campaigns helps in generating website traffic as well as goal conversions.

  • Reduced cost of marketing

    For doing mass marketing, your marketing cost is so high, on the other hand, social media is the best platform for reducing the cost for marketers.

  • Take advantage of different Ads formats

    For ads purpose, we have to make different formats when we do marketing in physically, but in the social media, you can remove your old form anytime, and you can upload the new one.

  • Available to everyone  

    Nowadays, Social Media is available to everyone. So, it provides marketers to get more advantages in doing promotional activities.

The Most important Social Media Websites 

Facebook

Facebook is a handy social platform where we can create awareness about our products or services. There are two types of methods- Organic method and Paid Method.  

Organic Method
    In Organic Method, we can do promotional activities by creating Facebook Page as well as creating Facebook Group. We can increase ‘like’ on our page, besides we have to add more related users into our group and then we can upload or share our products and services for attracting our targeted customers.
Paid Method
    In Paid Method, we can boost our post or create a paid advertisement which allows direct promotion and that are shown to the users of the social networks.  The most important thing is that we can target based on age, gender, location etc. I will talk details in my next blog.

  • Without these two methods, there are some small methods, you can follow like creating an event.  

Twitter

Twitter has a  significant role in social media marketing. Although less popular than Facebook, it has a large number of active users. Here, sending short messages called ‘tweets’ is how the content is shared on this social network. Twitter is widespread media, especially among celebrities, politicians, business professions, and so on. 

After completing your profile on Twitter, you can go for marketing. Remember, profile image, header photo, bio, website URL, theme color etc. should be perfect. Some common ways are given below:

Marketing with Twitter
  • Hashtag 

    Hashtags are the labels that help to discover content which is related to a specific topic. So, we have to use popular hashtags for quickly finding our targeted customers. For example, a Web Developer may use the following types of hashtags on Twitter-

    #PHP #webdevelopment #webapplication #Javascript #Laravel etc.

  • Retweet

    If the tweet is relevant to your business or if you like that tweet, don’t hesitate to retweet it. It is also a right way for connecting people easily. Here, you can share quality content with your followers.

  • Follow & Get Followed

    On Twitter, when you follow someone, it means that the user is notified, but the user also follows you, it doesn’t mean. However, following other users is an excellent way to connect, and get the exposure to this social network. Our goal should be to increase the number of followers so that you can promote your business with them.

Without Facebook and Twitter, there are so many social medias like LinkedIn, Instagram, Google+, Pinterest, Flickr, Yelp, YouTube, Vimeo, Foursquare etc. Use of social media depends on country basis. That is why, before going to social media marketing, we have to do research and then do market segmentation and targeting, resulting the impact of Social Media, you can understand and you can increase your ROI.

In my next blog, I will discuss on ‘Paid Marketing Process and Social Analytics’ so that you can easily increase your ROI and the clear concept of analyzing part as well.

My Previous Blog on Digital Marketing:

Take 5 Minutes to Get Started with Digital Marketing!

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To satisfy the ultimate customer, marketers need to focus more on doing marketing activities. At first, we should know what is Marketing and Digital Marketing? So let’s discuss it.

After identifying the customer’s needs and wants, providing superior customer value to satisfy the customers and maintaining the long term active customers’ relationship is called Marketing. on the other hand, digital marketing is one type of marketing by which marketers can do the promotional activities of their products or services by using digital distribution channels. There are several types of digital channels such as the internet, mobile and other digital media.

Major types of Digital Marketing

There are some major types of Digital Marketing. Therefore by which marketers can quickly start online marketing activities-

1. Internet Marketing

Through the internet, we can do digital marketing easily. Therefore, we can discuss different ways-

  • banner Ads
  • email
  • blogs
  • pop-up ads
  • paid keyword search
  • social networks
  • sponsored content etc.
2. Mobile Marketing

SMS, Mobile web application, Mobile web, etc. are included in Mobile.

3. Search Engine Optimization

To improve the traffic or visibility on a website or web page naturally is called SEO. Moreover, it uses no paid tools.

4. Social Media Marketing

Through social media, we can reach more customers through various types of advertisements. For example, social media like- Facebook, Twitter, Linked, Pinterest etc.

5. Email Marketing

By using electronic mail, we can send official information to people or groups of people for the purpose of doing promotional activities.

6. Referral Marketing

On the other hand by referrals, we can promote our products or services such as through word of mouth.

7. Affiliate Marketing

Affiliate is a popular technique for internet marketing and in here each visitor, members are rewarded.

8. Video Marketing

By preparing an advertisement for particular products or services and show it through YouTube or others is another proper technique.

9. Digital outdoors

Video digital display can be an example of digital outdoors.

10. Search Engine Marketing

Certainly by using the search engine and increasing visibility is an excellent online marketing technique.

11. Quora Marketing

This is an innovative marketing technique in this era. For instance, you can ask a question or reply to a particular issue with your website or page or blog link through www.quora.com.

12. Website Marketing

There are several websites by which you can provide a review of your business company. And your website will be ranked on the online platform such as using Glassdoor, Appfutura, Wadline, clutch.io etc. As a result, to improve traffic or visibility, we can use this technique as well.

Type of industry with Digital Marketing

You can apply Digital Marketing tools in various kind of business such as –

  • Bank

A bank always wants to be engaged with more customers; thus they follow Digital Marketing policy widely such as Internet Banking, Mobile Banking, SMS Banking, etc. So these are the latest innovation for gathering customers with Bank.

  • Telecommunication

In today’s competitive business environment, Telecommunication companies can provide lots of opportunities from digital ways such as SMS, MMS, VMS, Internet package etc.

  • Electronics

The central marketing policy of every e-commerce business is digital marketing. Thus without online marketing, we cannot think about e-business.

  • Garments & Textiles

Garments & Textile sector is mainly export and import-oriented industry. Therefore they produce ready-made items and other related items. Moreover, this industry has started the online marketing policy.

  • Export-Import Business

Garments items, Pharmaceuticals, Leather, Ceramics, Steel, Plastic, and so many things are regularly exported or imported from one country to another country. As it is mainly focused on the B2B business system, So it has been already involved with Digital Marketing.

  • ICT Sector/IT & Software

In the IT & Software industry, they do their promotional activities online not only their own country but also across the world.

  • Tourism Sector

In the tourism sector, the use of Digital Marketing is vast. As a result of online hotel room booking to visiting various countries, for all activities, marketers use the Digital Marketing strategy for growing their business.

Finally, for every business, if you want, you can start your business with Digital Marketing. Therefore if you need any suggestion about Digital Marketing and its uses, you can discuss with our experts. So get in touch for more- Augnitive.

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