June 18, 2019 - 11:59 am
Take 5 Minutes to Get Started with Digital Marketing!
To satisfy the ultimate customer, marketers need to focus more on doing marketing activities. At first, we should know what is Marketing and Digital Marketing? Let’s discuss it.
After identifying the customer’s needs and wants, providing superior customer value to satisfy the customers and maintaining the long term active customers’ relationship is called Marketing. Digital Marketing is one type of marketing by which marketers can do the promotional activities of their products or services by using digital distribution channels. There are several types of digital channels such as the internet, Mobile and other digital media.
of Digital Marketing
There are some major types of Digital Marketing by which
marketers can quickly start online marketing activities-
1. Internet Marketing
Through the internet, we can do digital marketing easily.
Here, we can discuss different ways-
- banner Ads
- pop-up ads
- paid keyword search
- social networks
- sponsored content etc.
2. Mobile Marketing
Mobile web application, SMS, Mobile web etc. are included in
3. Search Engine Optimization
To improve the traffic or visibility in a website or web page naturally is called SEO. It is non paid tool.
4. Social Media Marketing
Through social media, we can reach more customers through
various types of advertisements. Some examples of social media are- Facebook,
Twitter, Linked, Pinterest etc.
5. Email Marketing
By using electronic mail, we can send official information to people or group of people for the purpose of doing promotional activities.
6. Referral Marketing
By referrals, we can promote our products or services such
as through word of mouth.
7. Affiliate Marketing
Affiliate is a popular technique for internet marketing
where for each visitor, members are rewarded.
8. Video Marketing
By preparing an advertisement for particular products or
services and show it through YouTube or others is another proper technique.
9. Digital outdoors
Video digital display can be an example of digital outdoors.
10. Search Engine
By using the search engine and increasing visibility is an
excellent online marketing technique.
11. Quora Marketing
This is an innovative marketing technique in this era. You
can ask a question or reply to the particular issue with your website or page
or blog link through www.quora.com.
12. Website Marketing
There are several websites by which you can provide a review of your business company resulting your website will be ranked on the online platform such as using Glassdoor, Appfutura, Wadline, clutch.io etc. To improve traffic or visibility, we can use this technique as well.
industry with Digital Marketing
You can apply Digital Marketing tools in various kind of
business such as –
A bank always wants to be engaged with more customers; thus
they follow Digital Marketing policy widely such as Internet Banking, Mobile
Banking, SMS Banking etc. are the latest innovation for gathering customers
In today’s competitive business environment,
Telecommunication companies can provide lots of opportunities from digital ways
such as SMS, MMS, VMS, Internet package etc.
The central marketing policy of every e-commerce business is
digital marketing. Thus without online marketing, we cannot think about e-business.
Garments & Textile sector is mainly export and import-oriented industry. They produce ready-made items and other related items. Nowadays, this industry has started the online marketing policy.
Garments items, Pharmaceuticals, Leather, Ceramics, Steel, Plastic, and so many things are regularly exported or imported from one country to another country. As it is mainly focused on the B2B business system, it has been already involved with Digital Marketing.
In the IT & Software industry, they do their promotional
activities through online not only their own country but also across the world.
In the tourism sector, the use of Digital Marketing is vast. From online hotel room booking to visiting various countries, for all activities, marketers use the Digital Marketing strategy for growing their business.
Finally, for every business, if you want, you can start your business with Digital Marketing. If you need any suggestion about Digital Marketing and its uses, you can discuss with our experts. Get in touch for more- https://augnitive.com