By Hasanuzzaman SarkerBusiness Development Officer
Date: September 6, 2019
Now a days, Social Media Promotion becomes a good trend specially in eCommerce industry. In my previous blog, we have discussed ‘The Impact of Social Media in Today’s Business’. Right now, we are going to discuss how we can promote our business by using social media. We know, there are two major divisions when it comes to promotion. First of all, one option is the paid method; the second option is organic method, that means without paying for advertisement. Today we will talk about the paid process.
Paid advertising permits direct promotion that is shown to the users of social networks. The most beneficial thing is that usually, maximum social networks offer an option for targeting the users based on location, gender, age, etc.
The paid advertising is very much useful, and by it, we can reach the targeted users quickly as well as it saves our time, money and effort. Let’s explain the process of advertising on one of the most popular social networks among marketers.
Because of a large number of users, Facebook advertisement became more popular. Generally, we can start our Facebook Ads by ‘Create Ad’ or ‘Boost Ad’. Today I will show the process of how to start a Facebook Ad by ‘Create Ad’ option. For beginning the advertisement, you have to have a Facebook account and a Facebook page. Then log in to your account and use the option in the top bar of the Facebook profile, to access the drop-down menu. You can find an option “Advertising on Facebook” and click on it.
After that, you have to click the option ‘Create an Ad’.
Then your ‘Ad Manager’ window will be opened.
From this window, Facebook offers you many advertising objectives like Awareness, Consideration or Conversion that help you to reach your business goals. Your ad objective refers to when users/customers see your ads, what you want people to do. For example- if you’re going to increase your page’s likes, comments etc., you should select the ‘Engagement’ option’. After selecting your business goal, “Create new” option is automatically shown on the left side. You may use this “Create new” option, or you may click on the ‘Switch to Quick Creation’ button for creating a new ad.
Now, in the next page, you have to write the ad name, build a new targeted audience based on location, age, gender, language, etc., and then pick the budget, payment system. And choose your page or specific post which you want to promote, and finally press the continue button. After completing the review by Facebook authority, your post or page will be promoted.
Finally, social media promotion can be a great promotional strategy for marketers as well as new entrepreneurs. Without Facebook, there are various social networks by which we can do our promotional activities such as advertising on YouTube.
Only three steps, you can follow for advertising on YouTube-
Step 1: Upload your video to Youtube
Step 2: Create an AdWords Account
and Step 3: Launch your video ad
I will discuss details about ‘advertising on YouTube in my next blog. So, Stay with Augnitive.
Want to receive a fortnightly round up of the latest tech updates? Subscribe to
our free newsletter. No spam, just insightful content covering design,
development, AI and much more.