Blogging; A form of Social Media Marketing !


By Hasanuzzaman Sarker

Business Development Officer

Date: April 22, 2020

covid 19


Blogging is a form of social media marketing which uses blogs to create and publish content while establishing a relationship with the readers. Blogging is defined that “it is an interactive form of publishing content on the web. It comes from the term “weblog”. In other words, Blogging is the set of many skills that one needs to run and control a blog.

Why Blogging?

Nowadays, Internet marketing has been evolving and introducing new strategies for promoting products and services. Content has become a significant part of online marketing, thus increasing the percentage of blogging significantly. You can publish content which is useful, practical and engaging. This kind of contents ensures that:

  • Visitors will come back
  • Visitors will be interested in your company
  • Visitors can comment and interact with you or your brand
  • Visitors will share content etc.

There are various reasons why blogs have become an essential part of internet marketing.

Otherwise, the development of publishing tools is now allowing anyone to create and publish a blog, unlike in the past, where one had to be familiar with sophisticated technologies enabling publishing. Nowadays, creating a blog is a quite straightforward process, which also significantly increased the number of blogs available on the internet. Simple tools and publishing platforms have enabled users without any programming skills to set up and manage blogs quickly.

Blog structure

Nowadays, writers add different types of items in blogs.  But, in the maximum cases, there are some standard features and structure in blog writing. I am sharing a common structures that a typical blog will include:

  • Header with the menu or  navigation bar
  • Main content area with highlighted or latest blog posts
  • Sidebar with social profiles, favorite content, or call-to-action
  • Footer with relevant links like a disclaimer, privacy policy, contact page, etc.

Finally, through blogging, a company keeps clients or customers up to date. The more visitors visit your blog, the more exposure and trust your brand gets. I hope that you’ve learned something important when it comes to the world of blogging.

To know more about Social Media Marketing, check out my previous blogs-
1. The impact of Social Media in Today’s Business
2. Turn Your Business Into Next Level by Social Media Promotion

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