In this modern era, everything becomes based on online. When people want to buy something, want to go to any tourist place, want to book a hotel room, want to buy a bus or air ticket, etc., they just search online and take the facility. Because of enhancing the online buying tendency, the online-based market range is increasing faster. It’s an excellent opportunity for new entrepreneurs or existing marketers, especially in the eCommerce industry. Now, we are going to discuss the top 5 eCommerce trends in 2020.
1. Augmented Reality (AR)
Due to emerging technologies, Augmented Reality (AR) is driving the eCommerce sector to the vast horizon. When you include AR in your eCommerce shop, It boosts your sale but how?
Customers feel more connected when they engage with the virtual product that too the 2D printed image. It attracts a customer to stay more in the online shop, or they will visit again and again your online platform.
After getting an AR experience, the users will be motivated to get this experience again and again.
AR with 3D visualization plays a vital role for users to make the correct decision.
AR focuses on a level of personalization to the consumers where they can see themselves in all of the outfits that would look best on them.
AR helps the shopping experience with virtual dimensions and colours of the products. It can support consumers who are looking for help in finding which item is suitable for them.
There are a lot of prospective factors that help an eCommerce marketer to increase his/her sale when they include AR with it.
2. Voice Search Optimization
Apple Siri, Alexa, Google Assistant, etc. provide the innovative voice service tool, and it will be the future eCommerce trends rather than typing and searching for any product or service. Customers will get the exact result after searching for any product or service by voice.
3. Customized Products
It is the best thing if you can provide your products or services according to customers needs and wants. So, users like most this feature in your eCommerce site where they can customize (colour, size, style, etc.) their product.
4. Artificial Intelligence
Artificial intelligence is the next favourable technology for not only eCommerce but almost all industries. AI can change the eCommerce industry in several ways-
Personalization is essential to gather more customers, and Artificial Intelligence and Machine learning technology provide it to a new level altogether.
For interacting with customers, Chatbots are the best solution which is an essential component in the future of online business. One of the best features of the AI is that it has eliminated human intervention while interacting with the customers.
To make customer relationship management (CRM) more active, Artificial intelligence can be used widely. Marketers are using various AI tools to evaluate potential leads, data from social media, essential recommendations, and for automatic data entry, data analysis to strengthen marketing and sales activities.
5. Web payment
Web payment is a method by where the customers fill the form once while buying the product and his payment details will be saved on the web, in the next time rebuying the product or another product, he/she can proceed without filling payment details. It is a useful feature for eCommerce trends 2020.